If you're running push notification campaigns and want to know which ad network brings the best AI-optimized results — RichAds or ROIads — you're in the right place.
Both platforms are solid picks for media buyers and affiliate marketers, but they each have a different approach to AI bidding, traffic quality, and campaign optimisation. Let's break it all down so you can pick the right one for your next campaign on the go.
Quick Overview: RichAds and ROIads
RichAds is a well-established self-serve advertising network with over 7 years of industry experience. It boasts a massive 7 billion daily impressions across 220+ GEOs and supports multiple ad formats including push, pop, in-page, native, direct click, display, and even Telegram Mini App ads.
The platform has won the ‘Best iGaming Traffic Source' award at SiGMA Europe 2022, which speaks volumes about its credibility in the gambling and betting vertical.
ROIads is a newer but rapidly growing push and pop traffic network. It delivers 900+ million daily impressions across 150+ countries, with a strong focus on exclusive publisher relationships.
ROIads recently expanded its ad format lineup in January 2026 to include In-Page Push and Direct Click ads alongside its core push and pop offerings.
AI Optimisation Features: Head-to-Head
This is where the real battle happens. Both networks lean heavily on AI-powered optimisation, but their approaches differ.
RichAds AI Tools
RichAds offers three core AI-driven features:
- Performance Mode — An AI-powered feature that automatically updates whitelists with the top-converting traffic sources weekly. RichAds claims this feature increases conversions by 253% and reduces CPA by 79%. No tracker setup is required, making it dead easy for beginners.
- Target CPA — This algorithm automatically adjusts bids and manages black/whitelists to hit your desired cost-per-conversion goal. You need postback set up for this one.
- Automated Rules — Set custom conditions, and the system will automatically blacklist underperforming sources, pause creatives, or adjust bids without manual work .
ROIads AI Tools
ROIads takes a slightly different approach with its AI Bidding Technology, which is turned on by default on every campaign created within the platform. Key features include:
- AI Bidding — Analyses multiple variables (time of day, device, GEO, historical performance) and automatically adjusts bids in real time for maximum ROI.
- CPA Goal — Similar to RichAds Target CPA; it auto-adjusts bids and traffic distribution to stay within your target CPA.
- Optimisation Rules — Automate pausing of weak creatives, blacklisting low-performing sources, and managing budgets hands-free.
Key difference? RichAds Performance Mode is a weekly whitelist refresh system focused on source quality, whilst ROIads AI Bidding is a real-time, always-on bid optimisation engine that works from the moment you launch.
Technical Comparison Table
| Feature | RichAds | ROIads |
|---|---|---|
| Daily Impressions | 7 billion | 900+ million |
| GEO Coverage | 220+ countries | 150+ countries |
| Ad Formats | Push, Pop, In-Page, Native, Direct Click, Display, Telegram | Push, Pop, In-Page Push, Direct Click |
| Min Deposit | $150 (Rookie) | $250 |
| Push CPC Start | $0.003 | $0.003 |
| Pop CPM Start | $0.5 | $0.5 (CPM) |
| AI Optimisation | Performance Mode, Target CPA, Automated Rules | AI Bidding (always-on), CPA Goal, Optimisation Rules |
| Microbidding Parameters | 13 parameters | 12 parameters |
| Tracker Integrations | 16+ trackers (Voluum, Binom, RedTrack, etc.) | Major trackers supported |
| Moderation Speed | 10–20 minutes (24/7) | 5–15 minutes (business hours) |
| Top Verticals | Gambling, Betting, Dating, Fintech, Nutra | Gambling, Betting, Dating, Finance, Utilities |
| Account Tiers | 4 tiers ($150–$10,000) | Tiered from $250–$5,000 |
| Mobile Traffic | ~96% mobile | 3–5x more mobile than desktop |
Targeting Options
Both networks offer solid targeting capabilities, but there are subtle differences worth noting.
RichAds provides targeting by GEO (country, city, district), device, OS, browser, connection type, carrier, language, and even unique Telegram-specific parameters like premium users and positive TON wallet balance.
It also offers subscriber list segmentation with four quality tiers: Premium, Standard, Remnant, and New.
ROIads allow targeting by GEO (country, region, city), device, OS, browser, connection type, carrier, ISP, and browser language. One limitation — ROIads targets one country at a time per campaign.
However, its 12-parameter microbidding system (Publisher ID, Site ID, IP, weekday, hour, carrier, connection type, device, ISP, OS, region/city/ZIP, and Creative ID) gives proper granular control.
Traffic Quality and Exclusivity
Here's where ROIads carves out its niche. The network works with exclusive publisher relationships, meaning publishers work only with ROIads. This gives you access to audiences not oversaturated by campaigns from multiple networks, which often translates to better CTR and conversion rates.
RichAds, on the other hand, has sheer scale on its side — 7 billion daily impressions is hard to match. The platform also uses anti-fraud algorithms to filter out bot traffic and ensure clean impressions.
Who Should Pick What?
Go with RichAds if:
Go with ROIads if:
Final Thoughts
Both RichAds and ROIads are cracking platforms for AI-optimised push notification campaigns. RichAds wins on scale, ad format variety, and its proven Performance Mode algorithm.
ROIads stands out with its exclusive traffic sources, real-time AI bidding that's active by default, and a focused push/pop offering that keeps things simple yet effective
For media buyers looking to scale fast across multiple formats and GEOs, RichAds is the safer bet. But if you're after fresh, untapped audiences with smart AI doing the heavy lifting from launch, ROIads is well worth testing. The best move? Run split tests on both and let the data decide.
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