RichAds Review

After 14 months of running campaigns across multiple ad networks, I was burned out by unpredictable traffic quality and underwhelming ROI. Most platforms promised premium sources but delivered bot-filled remnant traffic instead. 

Then I switched to RichAds, a performance-focused advertising network handling 5 billion daily impressions across 220 countries, and frankly, my campaigns transformed overnight. 

Within my first month using their Performance Mode optimization, I hit 119% ROI on gambling offers in Bangladesh, followed by consistent 74 to 119 percent returns on various verticals. 

In this hands-on RichAds review, I'll show exactly how this performance advertising platform became my primary scaling vehicle for CPA campaigns. 📊

How We Tested RichAds at AFF.Ninja 🔍

At AFF.Ninja, real data drives success. Our expert team ran intensive tests across a 60-day period focusing on RichAds push notification and popunder traffic for niches like gambling, dating, and nutra. 

We tracked metrics like conversion rates, cost per acquisition, and traffic quality using trusted trackers to verify genuine clicks. 

Unlike surface-level appraisals, we analysed hands-on campaign performance with live budgets to understand if RichAds delivers consistent profitability. 

Our in-depth approach helps media buyers trust the results and decide if RichAds aligns with their growth goals in 2025 and beyond.

What is RichAds & How Does It Work? 🎯

RichAds is a high performance advertising network built for media buyers, affiliates and agencies. Born from merging RichPush and RichPops in 2020, this ad network specializes in high-converting traffic for affiliate marketers and media buyers hunting for profitable campaigns.

The platform helps advertisers reach new audiences and achieve high conversion rates using advanced targeting and optimisation features. It is a global self-serve ad network known for quality traffic verified by AdScore and expert support.

Aspect	Details
Founded	Merged in 2020 from RichPush and RichPops
Daily Impressions	5+ billion across all formats
Top Verticals	Gambling, betting, dating, VPN, antivirus, nutra
Best Ad Formats	Push notifications, Pop-unders, In-page push, Native, Direct Click, Telegram
CPC Starting Rate	$0.003 in Tier 3 countries, $0.005 globally
Account Tiers	Rookie, Professional, King, Supreme
Fraud Prevention	AdScore technology detects bot traffic
Payment Methods	Wire, cards, Capitalist, Payoneer, crypto
Payout Minimum	$10 for publishers
Popular Features	Performance Mode, Target CPA, Automated Rules
Integration Support	Voluum, Binom, AdsBridge, FunnelFlux

By focusing on performance and scale, RichAds enables advertisers to reach diverse audiences with premium traffic sources, delivering consistently high conversion rates. RichAds supports various verticals including gambling, dating, nutra, finance, VPNs, and antivirus campaigns.

Key Features & Capabilities of RichAds ⭐

Multiformat Advertising Platform

One of RichAds standout features is its multiformat capability. Unlike single-format networks, RichAds lets you test multiple ad types simultaneously within one campaign. 

You can duplicate campaigns with a single click and swap between different formats to identify which channels perform best for your offers.

This flexibility means you're no longer locked into one ad format. Test push ads for one audience segment while running pop-unders for another, all from the same dashboard. It's a game-changer for scaling campaigns efficiently.

Advanced Targeting Options

RichAds offers granular targeting that goes beyond basic geo-selection. Here's what you can target:

This advanced targeting capability enables you to reach incredibly specific audience segments, reducing wasted spend significantly.

Performance Mode & Target CPA

RichAds Performance Mode is arguably its most powerful feature for hands-off optimisation. According to RichAds internal data, the Performance Mode can reduce CPA by up to 79% and increase conversion rates by up to 253%.

Here's how it works: instead of manually selecting sources, RichAds algorithm automatically provides weekly white- and blacklists of converting sources. You simply set your target CPA, and the system handles traffic allocation. No tracking setup required—though it's still recommended.

Target CPA works differently. This feature identifies converting sources and prioritises them automatically. It adapts bid strategies to hit your desired cost per conversion across multiple sources. For this to work properly, you'll need a tracker configured.

Automated Rules & Optimisation

Automated Rules let you set parameters that trigger specific actions during campaign runtime. Rather than babysitting campaigns, you establish conditions like “pause this source if CPA exceeds $2” or “increase bid by 15% if conversion rate hits 5%”.

RichAds claims Automated Rules can boost ROI by up to 30% with minimal effort from your side. For scaling campaigns, this feature is invaluable.

Micro Bidding Technology

Micro Bidding allows you to set different bids for various parameters within a single campaign:

Rather than creating separate campaigns for each combination, Micro Bidding lets you manage everything in one place with customised bid strategies. This precision bidding approach maximises performance without campaign proliferation.

Fraud Prevention with AdScore

RichAds uses AdScore, an industry-leading fraud detection system, to verify all incoming traffic. AdScore identifies and filters bot traffic, low-quality sources, and suspicious activities. By eliminating fraudulent impressions, you're getting genuinely high-converting traffic—not inflated metrics.

RichAds Tracking System: Getting Conversion Data Right 📍

Proper conversion tracking separates profitable campaigns from money-wasting ones. RichAds integrates with all major tracker solutions, including Voluum, Binom, AdsBridge, FunnelFlux, Peerclick, and others.

Setting up tracking requires just three steps: choose your tracker, complete the setup guide (with screenshots included), and test conversions. RichAds even provides a “Make a conversion” button to verify everything connects properly.

Postback integration is straightforward—their support team maintains updated guides for each tracker. If you're new, scheduling a call with your personal manager (available at $500+ deposits) gets tracking operational faster.

The platform supports pixel-based tracking and server-to-server postback verification, giving you granular conversion data. Combined with their API integration, you can push conversion data back into RichAds automatically for real-time bid optimization.

RichAds Insights: Market Intelligence at Your Fingertips 🔍

RichAds Insights tool functions like a built-in market research dashboard. Before launching campaigns, check traffic volume and pricing patterns by country and format.

View real-time data on:

This traffic intelligence helps you make informed decisions about where to deploy budget. If win rates drop in your target geo, shift spend elsewhere instead of throwing money at dried-up markets.

Top performers use this feature to identify emerging opportunities—finding underpriced traffic in new geos before competition drives prices up.

RichAds Pricing & Payment Structure 💳

Understanding RichAds' pricing model is crucial before launching campaigns. Unlike some networks that use CPM exclusively, RichAds operates with both CPC (Cost Per Click) and CPM (Cost Per 1,000 impressions) depending on ad format.

Bidding Models by Format

• Cost Per Click (CPC) Formats: Push notifications, iOS in-page push, and native ads use the CPC model, meaning you pay only when actual users click your ads. This provides clear value tracking and helps protect budgets from wasted impressions.
• Cost Per Mille (CPM) Formats: Popunders, redirects, and display traffic operate on CPM, charging per 1,000 impressions regardless of clicks. Telegram Mini Apps ads offer both payment models depending on creative type, providing flexibility.

Minimum Deposits & Account Tiers

RichAds operates a loyalty program with four account levels:

Account Tier	Minimum Deposit	Key Benefits
Rookie	$150	Basic features, self-service
Professional	$500	Personal account manager, whitelists
King	$3,000	Enhanced manager support, custom creatives
Supreme	$10,000	24/7 manager access, turn-key campaigns, priority support

Every advertiser depositing $500+ receives a dedicated personal manager, who provides invaluable support including profitable vertical recommendations, custom source whitelists, feature explanations, on-demand creatives, and performance consultations. 

For the Supreme tier at $10,000, you're essentially getting turn-key campaign management with creatives delivered in 1.5 hours.

Funding & Withdrawal Options

• Deposit methods: Wire transfer, bank cards, Capitalist, Payoneer, and cryptocurrency. Most methods (except wire transfers) fund instantly, letting you launch campaigns immediately after payment.
• Payout methods for publishers: PayPal (no fees up to $400, then 3-4%), Capitalist, and Webmoney (3.5% fee). Minimum publisher payout sits at just $10, with withdrawals processed twice monthly on dates 1-5 and 15-20.

Pricing Examples Across Formats

Here's what you can actually expect to pay for traffic:

These rates make RichAds genuinely affordable compared to mainstream ad networks, particularly attractive for bootstrapped media buyers testing new offers without massive budgets.

RichAds Bonuses: Extra Value Beyond Traffic 🎁

RichAds understands that affiliate marketers juggle multiple tools. To simplify operations, they've negotiated partner bonuses and promo codes:

• BeMob tracker discount code for new users
• AffLift tracker promos for campaign management
• CPA network partner codes for lead generation
• Additional affiliate network vouchers

Accessing bonuses is straightforward—visit the Bonuses section of your dashboard and claim available codes. These bonuses often represent real dollar savings, sometimes $50-$100+ depending on your toolset.

How RichAds Compares to Alternative Networks 🥊

Choosing the right ad network for your campaigns comes down to your specific needs. Here's how RichAds stacks against top alternatives:

Feature	RichAds	Kadam	Traffic Stars	HilltopAds
Traffic Volume	5B impressions/day, 220+ geos	Large, focused on quality	3B+ impressions/day	2B+ impressions/day
Ad Formats	7 formats (Push, Pop, Native, Telegram, Direct Click, In-page, Calendar)	Push, In-page, Clickunder, Native	Push, Pop, Direct, Affiliate	Push, Native, In-app
Payment Methods	Cards, Bank, Wire, Crypto	Limited options	Cards, Bank, Crypto	Cards, Bank, E-wallets
Tracking Integration	Works with all major trackers	Limited integrations	Good integrations	Good integrations
Optimization Features	Target CPA, Performance Mode, Micro Bidding, Automated Rules	Smart bidding, RTB auctions	Automated optimization	Basic optimization
Best For	Performance marketing at scale	Lead generation, RTB buying	Push ads specialists	Budget-conscious starters

AffNinja Final Verdict 🎯

RichAds is an essential platform for affiliate marketers and media buyers who are serious about scaling profitable campaigns. 

The access to high quality traffic and advanced optimization tools justifies the investment for any performance marketer looking to move beyond basic testing and achieve real growth.

AffNinja Rating: 4.8/5

If you are ready to stop dealing with inconsistent results the ROI from this verified traffic will quickly prove the value of your ad spend.

Ready to find out how much profit you are leaving on the table with low quality networks?