Let me be honest: building native mobile apps for affiliate campaigns is painful these days.
Most affiliate marketers and media buyers deal with app store bans, slow approvals, and expensive development cycles. You spend weeks creating an app only to see it rejected or removed overnight.
Google Rating
Ninja Rating
EpicPWA fills a gap most PWA builders completely miss. It is a dedicated progressive web app platform built for gambling, betting, nutra, dating, and crypto verticals.
With 85+ ready-made templates, AI content generation, push notification campaigns, and GEO targeting with cloaking, it stands apart from generic app builders.
In this EpicPWA review, I will cover every feature, pricing plan, per-install cost, step-by-step setup guide, and honest pros and cons to help you decide if this PWA builder for affiliates fits your marketing goals.
EpicPWA at a Glance 📌
EpicPWA is a PWA creation platform by Epic Ads Ltd, a London-based company, built to help media buyers and affiliate teams launch app-like funnels without app store submissions.
It combines ready-made templates, domain management, pixel tracking, and push campaigns inside one dashboard.
| Aspect | Details |
|---|---|
| 🏢 Company Name | Epic Ads Ltd |
| 📍 Headquarters | 207 Regent Street, London, UK, W1B 3HH |
| 👥 Active Clients | 2,488+ |
| 📱 Total Apps Created | 1,524+ |
| 📥 Total Installs | 12,484+ |
| 🎰 Top Verticals | Gambling, Betting, Nutra, Dating, Crypto |
| 🎨 Templates Available | 85+ |
| 💰 Starting Price | Free ($0) |
| 🤖 AI Generation | Available on paid plans |
| 🔔 Push Notifications | Built-in manual, interval, and event-based |
| 📊 Pixel Support | Facebook Pixel, TikTok Pixel, Google Analytics |
| 💬 Support | Telegram (@Epicpwa), Email, Personal Manager |
EpicPWA stands out as a niche-specific PWA builder tailored for performance marketers running traffic in gambling, betting, and similar verticals. It handles everything from app design to conversion tracking in a single workflow.
EpicPWA combines AI content generation, push notification campaigns, GEO targeting with cloaking, and Facebook Pixel integration inside one dashboard built for performance marketing.
EpicPWA Key Features 🔑
The platform packs quite a few tools into a single platform. Below are all major features broken down.
AI-Powered Content Generation ✍️
EpicPWA includes AI generation on paid plans. You can auto-generate app descriptions, review comments, and page copy without writing a single word. It saves hours of manual work, especially when you are scaling across multiple GEOs and languages.
85+ Ready-Made Templates 🎨
Templates are a huge time saver. EpicPWA offers 85 pre-built PWA templates at last count. Categories cover gambling, slots, casino, safari themes, Halloween specials, and more.
Names like “777 Big Win Casino,” “Lion Safari,” “Leprechaun Jackpot,” and “Ice Fishing” give you a flavour of what is available. You simply pick a template, customise it, and go live.
Push Notification Campaigns 🔔
Push subscriptions and push notification marketing are baked right in. You can collect subscriptions on page load, after install, or on PWA open.
EpicPWA also lets you send manual mailings, interval-based auto mailings, and event-triggered mailings. All filterable by country, tags, conversion status, and PWA name.
GEO Targeting and Cloaking Settings 🌍
GEO settings allow you to define redirect behaviour per country. Cloaking settings can be enabled or disabled. You also get separate fields for iOS Redirect URL, Traffic Back URL, and Back Button URL. A handy “ignore cloak” parameter (&ignore_cloak=1) lets you bypass checks when testing.
Personal and System Domains 🔗
Every plan includes support for personal domains and system domains. Buying domains directly through the platform is simple. Costs deduct from your credit balance automatically. Having personal domains helps with brand trust and ad account longevity.
Analytics and Pixel Integrations 📊
EpicPWA supports Facebook Pixel, TikTok Pixel, and Google Analytics integration. You can fire S2S postbacks on five different events:
| Event | Method |
|---|---|
| Install | GET / POST |
| Push Subscription | GET / POST |
| App Open | GET / POST |
| Registration | GET / POST |
| Deposit | GET / POST |
Postback flexibility makes it easy to plug EpicPWA into any affiliate tracking platform or CPA network.
Team Collaboration 👥
On the Expert plan, you get team access with role-based permissions. Managers and media buyers can work inside one clear workflow. Performance metrics update in real time so everyone stays on the same page.
Detailed Statistics Dashboard 📈
EpicPWA gives granular reporting broken down by date, hour, PWA, country, language, UA version, OS version, ISP, and five sub-ID parameters. Metrics include hits, hosts, installs, conversion rate (Install/Unique), traffic back, push subscriptions, app opens, registrations, deposits, and cost. Everything a media buyer needs to optimise campaigns.
Personal Manager Support 🤝
All plans (including free) come with a personal manager. You get help with PWA creation, push notification setup, pricing questions, and platform features. Support is available via Telegram at @Epicpwa or by email.
Referral Programme 💰
EpicPWA runs a lifetime 50% revenue share referral programme. You earn a percentage of every payment made by users you invite. For affiliates with a strong network, a referral income stream adds passive revenue on top of regular campaigns.
How to Create a PWA on EpicPWA?
Setting up a PWA for affiliate marketing on EpicPWA is straightforward. Here is a step-by-step guide covering every tab inside the builder.
- Step 1: Start a New PWA
Go to the PWA tab in your dashboard and click “Create PWA”. You will see a form with several fields to fill in.
Toggle “Collect PUSH Subscriptions” to activate push collection. Choose when to trigger subscription prompts. Options include “When page is loaded,” “After install,” “On PWA open,” or through custom code. You can also paste a custom code snippet for advanced setups. Hit Save when done.
- Step 2: Configure GEO and Links
Under the GEO and Links tab, set your target countries. By default, it applies to all GEOs. Configure these fields.
| Field | Purpose |
|---|---|
| Cloaking Settings | Enabled or Disabled |
| iOS Redirect URL | Redirect link for iOS visitors |
| Traffic Back URL | Fallback URL for non-target traffic |
| Back Button URL | URL triggered by back-button clicks |
| Ignore Cloak | Add &ignore_cloak=1 to disable checking |
Hit Save after configuring each field.
- Step 3: Pick a Template
EpicPWA offers 85 templates. Browse through options like “Ice Fishing,” “Lion Safari,” “Leprechaun,” and “777 Halloween.” Click “Use Template” on the one you like, or upload your own design.
- Step 4: Customise App Details
The APP tab has two sub-sections. Under Main, you fill in Title, Author, Description (with an auto-generate button), and heading levels (Lv1 through Lv6). A character counter appears to help you keep descriptions optimised.
Under Basic, you configure elements like Category, Age Rating, Size, Install Button Text, and Star Ratings. You can manually set rating distribution. For example, 90 five-star ratings, 10 four-star, 1 three-star, 1 two-star, and 1 one-star rating. All of this helps your PWA landing page look like a genuine Google Play Store listing.
Fill in “More Info” fields like Developer name, Update Date, Size, Number of Installations, Version, Site, Email, Address, Privacy Policy, and Terms links. Enable or disable cookie consent prompts with Agree and Disagree buttons. Hit Save.
- Step 5: Set Up Analytics
Under the Analytics tab, paste your Facebook Pixel ID and TikTok Pixel ID. Configure S2S postbacks for install, push subscription, app open, registration, and deposit events. Choose between GET and POST methods for each postback. Hit Save and your PWA is ready to go live. 🚀
EpicPWA Pricing Plans 💳
EpicPWA runs on a subscription model combined with per-install pricing. Four plans are available.
| Feature | FREE | BASIC ($39/mo) | PRO ($99/mo) | EXPERT ($199/mo) |
|---|---|---|---|---|
| Active PWAs | 3 | 10 | 100 | 1,000 |
| Credit Balance | $10 | $25 | $50 | $100 |
| AI Generation | ❌ | ✅ | ✅ | ✅ |
| Unlimited API Requests | ❌ | ❌ | ✅ | ✅ |
| Teams Access | ❌ | ❌ | ❌ | ✅ |
| Push Subscriptions | ✅ | ✅ | ✅ | ✅ |
| Personal Manager | ✅ | ✅ | ✅ | ✅ |
| Personal Domains | ✅ | ✅ | ✅ | ✅ |
| Ready-Made Templates | ✅ | ✅ | ✅ | ✅ |
Every plan includes Push Subscriptions, a Personal Manager, Personal Domains, and Ready-Made Templates. Yearly billing comes with a discount.
EpicPWA Tracking and Postback Setup 📊
EpicPWA supports conversion tracking via S2S postbacks across five key events. From your Tracking tab, you can generate test links, verify conversion flow, and use available macros:
| Macro | Description | Example |
|---|---|---|
| {click_id} | Unique click identifier | 7454897d-4049-4b33-8611-9e858b01a10b |
| {pwa_id} | PWA identifier | 546489464 |
| {sub1} to {sub5} | Sub-ID parameters | sub1, sub2, sub3, sub4 |
You can test conversion tracking by generating a test URL, clicking through to your landing page, completing a conversion, and verifying if a postback fires correctly.
For affiliate marketers using third-party trackers, these macros slot directly into platforms like Keitaro, Binom, or BeMob.
EpicPWA and Push Notification Strategy 🔔
Push notifications are one of the biggest revenue levers for PWA-based affiliate campaigns. EpicPWA gives you three types of push mailings:
Collecting push subscriptions costs nothing extra. Subscriptions are included on every plan, even on Free.
EpicPWA Support and Account Management 🙋
Every EpicPWA plan includes a personal manager for setup guidance and ongoing support. You can reach support via Telegram (@Epicpwa) or email ([email protected]).
From the FAQ section, EpicPWA confirms consultations are available for PWA creation, push notification setup, pricing questions, and platform functionality.
Promo codes are valid once per account, and refunds are possible within 14 business days to your original payment method.
Team features on Expert allow you to create a team and assign access rights to individual members. For affiliate agencies managing multiple clients, a single EpicPWA account can handle up to 1,000 active PWAs with team collaboration built in.
GEO Coverage and Install Pricing by Region 🌍
EpicPWA divides countries into three pricing regions. Understanding cost per install across GEOs helps you calculate ROI before spending a single dollar.
For media buyers testing in emerging and Tier 3 GEOs, EpicPWA pricing is quite competitive. Even on a Free plan, Region 3 installs cost just $0.02 to $0.04.
Pros and Cons of EpicPWA ⚖️
Pros ✅
Cons ❌
Is EpicPWA Good for Beginners? 🧑💻
Absolutely. EpicPWA is one of the easiest starting points for newcomers to Gambling and Betting niches. A free plan with 3 active PWAs and a $10 credit balance means you can test the platform without spending anything upfront.
No coding knowledge is required. Pick a template, fill in the app details, configure your links and analytics, and hit save. The entire process takes a few minutes. If you get stuck, a personal manager is assigned to your account to help with setup and ongoing support.
For more experienced media buyers, the PRO and Expert plans offer unlimited API requests, team access, and significantly lower per-install costs. Scaling from one campaign to hundreds of variations is as simple as duplicating a PWA and swapping out GEO settings.
Conclusion
EpicPWA is a well-structured, affordable, and genuinely useful PWA builder for affiliate marketers in iGaming, Gambling, and Betting.
With over 2,488 clients already active, install costs from as low as $0.01, and a free plan with no credit card required, almost anyone can get started today.
Teams scaling on the Expert tier save up to 37.5% per Tier 1 install compared to the Free plan. Is EpicPWA the smartest shortcut to your next high-converting campaign?
Dominate Affiliate Marketing like the Top 1% Earners
Join 69,572+ winning affiliates in our exclusive newsletter packed with
proven strategies, tools, and secrets to skyrocket your success.
